How To Pick The Perfect Marketing Agency For Your Small Business
Choosing the right marketing agency is as important as picking your partner.
They need to be a good fit and mesh with your personality.
They need to see your company vision and be focused on the long term of the business.
Before you commit, make sure there’s 100% transparency with each other and that you and your team are comfortable.
This and the tips below will result in having a successful partnership with the agency that you hire.
FIND PARTNERS, NOT PROVIDERS
Agencies should understand the importance and mission of each client.
They should show hard work, insight, consultation, expertise, and friendship. These partners should be building relationships and take the time to show you that they care about your success.
INVEST IN DOERS
The marketing world is full of talkers and self-proclaimed gurus, but after a while, they all start to sound the same. The greatest value for your organization is in agencies and people that drive results by practicing what they preach.
FIND A MARKETING AGENCY THAT HAS EXPERIENCE IN GROWING SMALL BUSINESSES
A lot of small businesses hire agencies that have a lot fluff — agencies that might promise mind blowing results, but haven’t actually done the things they claim to be able to do.
The reality is small businesses just don’t have that kind of money to risk.
Try to find an someone that has actually owned a small business, or at least has a huge portfolio of other small business clients who have been satisfied by their work.
When you’re growing a small business, you need a different mindset than the one you’d have when growing a big brand.
That kind of thinking makes a big difference when growing a small business.
QUALITY OVER QUANTITY
A lot of business owners often feel that it’s always good to go for an agency that produces higher quantity of content for a cheaper cost.
For example, a business would rather go with an agency that produces 500 posts for a $10K cost, instead of another agency that produces 200 for the same fee. They might feel like they’re getting more bang for their buck. Makes sense on paper, but could end up costing you more.
The truth is, quality is the most important variable.
Think about creating an iconic video and promoting it with Facebook Ads targeting based on your customer’s interests and drive a lot of sales.
If done well, it could completely change the course of your business.
Producing a quality video like that would take a sizable investment for a small business, and you’d want an agency that has a lot of experience in executing those strategies.
(If you have questions about this, feel free to contact us here.)
THE BEST AGENCY THINKS LONG TERM
If an agency is eager about short term gains, it won’t be as likely that they’ll care about you when you’re a customer. They’ll be more interested in acquiring you as a customer than doing good work once you actually start working with them.
We only play for the long term.
Our goal is to grow your business and win your trust forever.