Why You Need To Stop Putting Off Facebook Ads
Businesses still don’t believe Facebook advertising is worth the investment. Why?
Over 2.5 million businesses are using Facebook advertising to reach their customers on social media. Here’s why you should join them.
Reason #1 - The Cost Is Underpriced
Seriously. They’re cheap.
In fact, the reason you need to advertise is because getting traction from organic activity on your business page won’t yield heavy results.
Facebook Ads tend to cost a fraction of what other online marketing channels cost.
A great example, WordStream’s Paid Acquisition Coordinator, Brett McHale, ran a Facebook remarketing campaign for his sister’s small business and was able to reach 200 people who visited her site with just $5 per day. Pretty impressive.
If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend.
It’s not a question of how much Facebook costs, but how far your money will go.
Reason #2 - Your Audience Is On Facebook
With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. So yes, your audience is on there somewhere – it’s just a matter of finding them.
Reason #3 - Detailed Targeting Capabilities
You can literally target President Obama or the Prime Minister of France. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with Facebook Audience Targeting and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.
Reason #4 - Facebook Is Effective to Push On-the-Fence Leads Down the Funnel
Remarketing Campaigns on Facebook are created through Custom Audiences.
This strategy works wonders for marketers because remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level.