Influencer Marketing? Can it help my Brand?
Here’s why Influencer Marketing is going to take off this year and here’s how you have to do it.
First off, What is an “Influencer”?
Influencers are people who are extremely active on Social Media and Blogs. They have an engaging audience and act as advocates or promoters.
When you align your brand with an influencer, you are getting their audience and also their audience’s network. An influencer can amp up site traffic, increase brand exposure, and even sell your product through their platforms.
Influencer marketing is becoming one of the most effective ways to attract new customers.
Here’s how to do it…
Reach out to influencers through DMs, emails, etc. Introduce yourself and your brand. Describe your mutual value exchange. Make sure to keep it simple.
Encourage content creation from your influencer. Ask them to upload photos/videos of themselves using your product. Make sure you share their posts, as well. Send out free products/free trials to your influencer. If they are please, they might mention you in a post!
Compensate Them! It could be financially, through shout outs, product discount, or even commission based! Anything to make them feel rewarded for talking good things about your brand.
Don’t let this outreach slip through the cracks. Go out and do it. You’ll see the return.